Pre-Application Consultancy Services
Securing Advertisement Consent or establishing Deemed Consent
Certain types of advertising require express advertisement consent. This includes most illuminated signs, advertisements displayed on specialist structures, and signs installed at specified heights or locations.
We can assist you throughout the advertisement consent process by providing design advice and preparing a strong planning justification, with particular focus on amenity and public safety— the key considerations in determining these applications.
Some advertisements benefit from “deemed consent” under The Town and Country Planning (Control of Advertisements) (England) Regulations 2007 (as amended). We can help you determine whether your proposal falls within these categories and, where appropriate, support you in obtaining formal confirmation from the local authority.
Explore our past projects here, or get in touch with a London Planning Consultants here to learn more about our services.
Advertisement displays are regulated through a separate consent process within the planning system. Different types of advertisements fall into defined categories that determine whether express advertisement consent is required from the local planning authority.
We can assess your proposals and advise whether advertisement consent is needed. Where it is required, we can prepare, submit and manage the full advertisement application process on your behalf.
Please get in touch to find out how we can help you further.
The council assesses advertisement consent applications against the statutory criteria set out in the Town and Country Planning (Control of Advertisements) Regulations 2007 (as amended). The main considerations are amenity and public safety.
In assessing amenity, the council considers the visual impact of the advertisement on the surrounding area, including its design, scale, materials, and relationship to nearby buildings and streetscape. For public safety, it assesses whether the advertisement could distract or obstruct road users or otherwise create a hazard.
Each application is considered on its individual merits, taking into account the site context and the nature of the proposed advertisement.